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Designer John Browning suggested that a pump-action would be much more appropriate for a repeating shotgun, but Winchester management's position was that, at the time, the company was known as a "lever-action firearm company", and felt that their new shotgun must also be a lever-action for reasons of brand recognition.
That same year United Telecom changed its name to Sprint due in large part to the increased brand recognition of Sprint, as a result of the successful Candice Bergen "Dime Lady" advertisement campaign.
In an attempt to generate more brand recognition, in 1999 PSINet committed $100 million for naming rights of the Baltimore Ravens' new stadium in Baltimore, Maryland.