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Meyer was responsible for the branded entertainment deal between Mini Cooper and Paramount Pictures to feature the cars in the 2003 remake of the movie "The Italian Job," starring Mark Wahlberg, Charlize Theron, and Edward Norton.
Fact Checkers Unit (FCU) was originally a short film featured in the 2008 Sundance Film Festival starring Bill Murray, and was later turned into a branded entertainment series for Samsung Mobile.
Ben Silverman announced in September 2010 that his production company, Electus, in partnership with branded entertainment agency GTM, would produce the show with financing from Diageo, parent of Smirnoff.
matrixx is a production company that specializes in feature film, television and online branded entertainment.The matrixx production offices are located in Santa Monica, California near MTV, Lionsgate, Yahoo! and Universal Music Group.