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Lauder's first foray into breast cancer awareness was through an initiative by herself and Alexandra Penney, former editor of SELF magazine, to make the pink ribbon an international symbol of breast cancer awareness.
Quinn has worked in association with New Balance to raise breast cancer awareness by constructing a gown made entirely from shoe material which was then worn by Miss USA.
When Haley was approached by Self magazine and cosmetics company Estée Lauder in 1992 to use her ribbons in a breast cancer awareness campaign she refused, because she had no desire to be part of a commercial effort.