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Southern California's legendary car culture and the population's reliance on automobiles for transportation throughout California's vast cities, has widely contributed to the popularity of the classic and modern drive-thru restaurant.
Through partnership with DUB magazine, a hip hop car culture brand, GlobalHue aligned the 300C with urban recording artists including Snoop Dogg and Sean Paul and sports stars such as Steve Smith and Corey Maggette, placing the vehicle in music videos, magazines, custom wheel ads, MTV Cribs, custom car shows and everywhere urban culture and custom cars came together.