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"Communication Theory as a Field" is a 1999 article by Robert T. Craig, attempting to unify the academic field of communication theory.
In the 1950s, he wrote two major works on communication theory: Communication: The Social Matrix of Psychiatry (1951, with Gregory Bateson), and Nonverbal Communication (1956, with Weldon Kees).
The first led him to describe a cybernetic creature covering the whole surface of the globe with its communication net (1952), an idea which has also been proposed (under the name of “cybionte”, 1975) by Joël de Rosnay.
From 1961 to 1962, while studying for his doctorate at M.I.T., he joined the Applied Science Division of Melpar, Inc., Watertown, MA, where he was a Senior Research Engineer doing research in communication theory.
Paul Watzlawick theory had great impact on the creation of the four sides model by Friedemann Schulz von Thun and made a great impact on the development of the Interactional View for communication theory.