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Kessel started as a consumer advocate who led the opposition to the construction and operation of the Shoreham Nuclear Power Plant constructed by the Long Island Lighting Company (LILCO).
Consumer advocate Clark Howard recommends 1Sale to save money in the Deal a Day space.
However, a group of Greens interested in a run by consumer advocate Ralph Nader met in Los Angeles in 1996 to nominate Nader for President and Winona LaDuke for Vice-President.
Ridgeway became nationally known when he revealed in The New Republic that General Motors had hired private detectives to tail consumer advocate Ralph Nader in an attempt to dig up information that might discredit him (Nader was behind litigation which challenged the safety of the Chevrolet Corvair).