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To keep up with the demand, he recruited Bob Laughlin, and later his brother John to help draw the daily strips and Sunday color pages.
After Martin died in Clearwater, Florida on August 31, 1960, the daily strip was discontinued after October 15, 1960.
Bill Griffith, in his daily strip Zippy the Pinhead, used his strip as a forum to criticize Adams' artwork as simplistic.
He drew "Billy's Boots" for Scorcher and Roy of the Rovers for four years, as well as the Roy of the Rovers daily strip in the Daily Star in 1992-93.
He also ghosted the daily strip The Adventures of Patsy, but otherwise the rest of his career was devoted to magazine illustration.