Visitors to the nearby souq can watch a halwa maker at work in the only halwa shop still operating in the old souq.
Halva is a popular dessert in Bulgaria, and the term 'halva' (халва) is used for several varieties of the dessert.
Anu Kristiina Hälvä-Sallinen (born 30 June 1964 in Hyvinkää, Finland) is a Finnish actress and singer.
The town is a noted confectionery production centre, particularly well known for the local halva and lokum (Turkish delight).