The first Bunco World Championship was held in 2006, airing on the Oxygen Network and sponsored by Procter & Gamble's anti-heartburn medicine Prilosec OTC, benefiting the National Breast Cancer Foundation.
Figuring the ship will have plenty of Mexican mice, i.e. "Mexican food" (Benny: "It gives me the heartburn and I love it!"), they climb on, only to find an unkempt mouse calling himself "Speedy Gonzalez sic: Fastest Mouse in All Mexico".
In 2009, the Fairbanks Rollergirls were approached by the makers of Prilosec OTC, to take part in a National Advertisement Campaign for the drug in a marketing campaign titled "Project Fairbanks," which offered up a brief look into the lives of a diverse group of Fairbanksans with a common problem: heartburn.
In the mid-1990s, she did a series of commercials for the heartburn medication Pepcid AC.
Furthermore, he is less and less able to affect anything: when he shoots Enrico Fermi in the chest, Fermi merely complains of heartburn.