It is likely the 1898 publication of Edward Noyes Westcott's David Harum – whose title character saw all business through the lens of horse trading – played a key role in this.
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After having been engaged for many years in the horse trade at Dessau, he rose to the post of chief military agent, and in this capacity took part in the campaign of 1813-15, under Count Peter Wittgenstein, general of the Imperial Russian army.
Edward Balfour noted a Muslim group known as Jughi in Bukhara, whose "women go unveiled, and the men are careless in their religious duties." The group was known for practicing medicine, fortune-telling, and horse-trading, and wandered between Bukhara, Samarkand, and Karakul.
During the "horse trading" phase of negotiations following the 2007 election, he was nominated for the position of prime minister, with the backing of Mekere Morauta and Bart Philemon, as an alternative to the large National Alliance grouping which appeared likely to again be led by Somare.