At its initial launch, iVillage Live was hosted by Molly Pesce, Stefani "Sissy" Schaeffer, and Guy Yovan, and featured contributions from Naamua Delaney and Bob Oschack.
Examples are website such as EBay, or iVillage where the community comes together and shares thoughts to help the website become a better business organization.
Operative provides services for some of the top media companies such as Reuters, Dow Jones, National Public Media, NBC Universal, Smart Money, Constant Contact, iVillage, and Fox Interactive Media (MySpace).