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The band were influenced by the chirpy sound of British 80s pop groups like Haircut One Hundred, Exhibit B, The Style Council and Aztec Camera, as well as the fashionably eclectic sounds of early 90s Britain, from indie dance to acid jazz.
Singles from their second album Ray were remixed into indie-dance floorfillers by a number of top remixers, including Paul Oakenfold, Chad Jackson and Youth.
Released through Touch and Go Records in the United States and Warp Records in the rest of the world, the album was greeted by mainly positive reviews upon its release in 2004; Allmusic hailed it as "a modern-day agit-pop indie dance-rock classic." Louden Up Now sees the group continue to meld funky dance rhythms with post-punk influences.