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The Project G system was featured the 1967 film The Graduate, marking an early example of product placement.
In an element of product placement, the Fantasticar has the Dodge logo (presumably inspired by the Juggernaut meme) on its front end, prompting Johnny to ask if it is powered by a Hemi.
Katherine assures her that everyone's in the same boat when Bree drives by to show off her new car, a hybrid Lexus LS.
However, some criticism was aimed at the blatant and pervasive product placement in the game for lollipop company Chupa Chups, in the first three levels (the "Sweet Zone").
As a form of product placement, her fragrance is shown on a dresser in her Boudoir.
In 2006, the channel's web site appeared twice in the James Bond film Casino Royale, a product placement that the channel says it didn't pay for.
In 2011, LIA gave a one-off award sponsored by JetBlue to filmmaker Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, dubbed "The Greatest Award Ever Sold," for its analysis of product placement and the inner workings of the ad industry.
The film holds the distinction of having obtained additional funding through overt sponsorship of the two companies, as well as MasterCard and American Airlines, whose product placement can be observed throughout the film.
Such heavy use of product placement was not only a novelty in literature but also unprecedented for a published, established author (The Bulgari Connection was her 23rd novel), and a front-page article was published about it in the New York Times, quoting such writers as Rick Moody, J. G. Ballard, Michael Chabon, and Jeanette Winterson.