Cholo and Vato are terms for modern-day Latino street gangsters, though the association with the zoot suit is no longer present
Their songs "Vato Loco" featured in the film The Devil Wears Prada (2006) and "El Gitano del Amor" in The Ugly Truth (2009) film.
As a greeting, the word was used by Cheech Marin in his 1987 film Born in East L.A. in the phrase Órale vato, ¡wassápenin! meaning All right man!, what's happening? a popular phrase used by Mexican Americans who have taken the gitano word vato from northern Mexico slang to mean man.