{Rewrite for clarity} A new event, which aired on Speed Channel and was sponsored by Kobalt Tools, was a race among NEXTEL Cup crew chiefs driving small Legends Thunder Roadster Cars (the creation of Lowe's Motor Speedway president H.A. "Humphy" Wheeler) on the quarter-mile oval in front of the main track's grandstand.
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A new event that served as a preliminary to the All-Star Challenge, which aired on Speed Channel, was a race among NEXTEL Cup crew chiefs, sponsored by Kobalt Tools.
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During the years Fox showed the Challenge, it was held at the same site as that year's Super Bowl.
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The event, produced by Chicago-based Intersport, features senior-class college football players competing in a number of skills contests, including throwing for distance, throwing for accuracy, shuttle runs, and powerlifting.
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In 2009 however, when Super Bowl XLIII was held at Raymond James Stadium in Tampa, Florida, the event was televised from Pepin/Rood Stadium at the University of Tampa.
An episode of A Different World entitled "Goodwill Games" revolves around the premise of Dwayne Wayne and Whitley Gilbert competing in Hillman College's Campus All-Star Challenge tournament.
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From 1989 to 2011, Honda Campus All Star Challenge used the same gameplay structure as two of its sister shows- College Bowl and University Challenge.