The gallery first rose to prominence through its role in establishing the work of pinup artist Alberto Vargas as fine art.
Mario Vargas Llosa | Alberto Ginastera | Alberto Gonzales | Alberto Giacometti | Ramón Vargas | Alberto Fujimori | Alberto Lattuada | Alberto Salazar | Pedro Vargas | Getúlio Vargas | Chavela Vargas | Alberto Burri | Alberto Breccia | Alberto Zaccheroni | Alberto Santos-Dumont | Vargas | Jorge Vargas | Fundação Getúlio Vargas | Elizabeth Vargas | Alberto Magnelli | Alberto Cavalcanti | Alberto Ascari | Nacci Alberto | Martín Vargas Morales | Alberto Vargas | Alberto Savinio | Alberto Romulo | Alberto Pérez-Gómez | Alberto Bevilacqua | Alberto Acosta |
First influenced by Alphonse Mucha, he soon modified his style in the way of the great Pin Up artists of the 1950s and 1960s, like Alberto Vargas, Aslan and George Petty.
Many Mexican artists has been exhibited in the temporary exhibitions, among them: Manuel Álvarez Bravo, Hermenegildo Bustos, Julio Galán, Matthias Goeritz, Teodoro González de León, Enrique Guzmán, Ricardo Legorreta, Ricardo Mazal, Miriam Medrez, Armando Salas Portugal, Rodolfo Morales, Paula Santiago, Alberto Vargas and Frida Kahlo.