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Alfredo Alonso

Numerous Spanish language recording artists performed during the annual events including pop star Marc Anthony.

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Alonso consulted Spanish Broadcasting System's launch of KLAX-FM in Los Angeles known as La X 97.9 in 1992 before joining the company full-time.

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Alonso coined and established the first ever bilingual U.S. format Hurban which was introduced on Mega 101 in Houston, Texas.

Hurban

Hurban is also a relatively new radio programming format from radio chain giant Clear Channel Communications and Senior VP Alfredo Alonso.

KLOL

In the fall of 2007, KLOL redesigned their entire look, changing their format to more contemporary latino pop music under the direction of Clear Channel's Senior VP Alfredo Alonso.

Morrisania, Bronx

Radio executive Alfredo Alonso was raised on Grand Concourse and attended All Hallows School.

Radio y Musica Convention

The convention was owned by Alfredo Alonso who also ran the weekly trade publication Radio y Musica.

WLAT

In 1998 Spanish broadcaster Mega Broadcasting Alfredo Alonso purchased the station for $750,000 and changed the format to Spanish as Amor 910 and the call letters to WNEZ.

WLCC

In 1996 Spanish broadcaster Alfredo Alonso Mega Broadcasting purchased the station for $1.75 million (later renamed Mega Communications) turning the station into a Spanish Tropical format called Mega 760.

WNEZ

In 1999 Alfredo Alonso Mega Broadcasting purchased the station for $575,000 from Jeffrey Dressler.

WURD

In the 1996 Spanish broadcaster Alfredo Alonso bought the station for $1.5 million and turned it into a Spanish-language operation as WEMG Mega 900.