His most famous television credit was as announcer, and the voice of "Froggy the Gremlin," on Smilin' Ed's Gang (he had also served in both capacities on the radio show) and its successor, Andy's Gang.
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He was part of a core group of West Coast announcers for the network that, in his early years, included Don Stanley, Arch Presby, Eddy King, and Frank Barton; by the 1970s the main core announcing lineup had become Rickles, Stanley, Victor Bozeman, and Peggy Taylor.