The new location is located in the heart of downtown near the Reno Arch.
A notable landmark along this stretch of roadway is the Biggest Little City in the World sign.
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These include the NBC Experience globe in New York City, the historic El Capitan Theatre and Wax Museum marquees in Hollywood, the Reno Arch and numerous icons in Las Vegas, such as Vegas Vic, the Fremont Street Experience, the Astrolabe in The Venetian the Wynn Las Vegas resort sign and recently the Aria Resort & Casino Las Vegas and Harmon Retail Corner.