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2 unusual facts about Aubrey Daniels


Aubrey Daniels

Aubrey C. Daniels, Ph.D. (born May 17, 1935 in Lake City, South Carolina, USA) is a clinical psychologist by training, but is sometimes referred to as “the father of performance management”, as he was one of the first to make extensive use of the science of behavior analysis in business.

Daniels' journey began when, at the beginning of his career as a clinical psychologist, he became convinced that the work of B. F. Skinner and other behavioral scientists best enabled his patients to change their own behaviors.



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