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This followed the earlier Volkswagen purchases of the Lamborghini marque (by VW's Audi subsidiary), the Rolls-Royce factory in Crewe, United Kingdom, and the Bentley marque.
They were commissioned by leading British motor manufacturers to produce their official mascots; these included the Star Motor Company, Crossley Motors, Alvis Car and Engineering Company, Rolls-Royce Limited and Bentley Motors Limited.
With BMW's acquisition of the rights to use the Rolls Royce name in 1998, Rolls-Royce Motor Cars began using BMW supplied V12 engines but Bentley Motors Limited under Volkswagen ownership continued to use highly modified versions of the L Series on its Bentley Arnage, Bentley Brooklands and Bentley Mulsanne models, with VAG W-12 engines being used in its Bentley Flying Spur and Bentley Continental models.