The hit television show The Simpsons featured Homer drinking a can of Billy Beer in the 1997 episode "Lisa the Skeptic"; after Bart tells him that the skeleton he is trying to hide is probably old enough already, he counters Bart's remark by introducing his Billy Beer stating that people said the same thing about the beer.
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After Billy Beer ceased production, advertisements appeared in newspapers offering to sell Billy Beer cans for several hundred to several thousands of dollars each, attempting to profit from their perceived rarity.
Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer.
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Sheffield United won 4–1, with four second half goals scored by Jack Almond, Walter Bennett, Billy Beer and Fred Priest after John Boag had scored a first half opener for County.