The bridge has become a regional landmark and was used in the opening sequences of the television series Then Came Bronson, the films Play Misty for Me and The Sandpiper.
The film includes many location shots of Big Sur landmarks, including Pfeiffer Beach, Point Lobos State Reserve, Bixby Creek Bridge, the Coast Gallery (where Laura exhibits her artwork), and a pivotal scene shot on a sound stage built to resemble the restaurant Nepenthe.
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