In 1971 local entrepreneur Harley Baldwin saved it from demolition, and along with the neighboring Collins Block later renovated it into an area now known as "Glitter Gulch".
church (building) | Church (building) | Empire State Building | Yves Saint Laurent (brand) | Russell Brand | brand | Stewart Brand | Baxter Building | building | U.S. Green Building Council | Diesel (brand) | Brand | Woolworth Building | Gillette (brand) | Chrysler Building | British Rail brand names | San Francisco Ferry Building | Flatiron Building | Building restoration | Brand Nubian | Adam Brand | Spider-Man: Brand New Day | Brand management | Vehicle Assembly Building | Thomas Jefferson Building | Seagram Building | National Building Museum | Capitol Records Building | Building insulation | Auditorium Building |
The Brand Gap: How to Bridge the Distance between Business Strategy and Design, 2003, New Riders: A book about brand-building in the post industrial age.
In 1999 Quepasa invested tens of millions of dollars in thousands of outdoor Spanish-language billboard advertisements, network radio promotions and various national television brand-building campaigns featuring the music of its corporate spokesperson and investor, Gloria Estefan.