Cable Atlantic's telecom division and the company's longtime 541 Kenmount Road headquarters had been sold separately to Group Telecom in April of that year, although those assets were ultimately also acquired by Rogers in 2005, after changing hands four additional times.
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Games were broadcast on radio by VOCM (and by CJYQ in later seasons) and on television by Cable Atlantic's Cable 9 channel available on Cable Atlantic systems in Newfoundland and Labrador.