After scoring a touchdown in a week 9 game at home against the Dallas Cowboys, Celek was penalized for excessive celebration after teammate Jason Avant lifted his leg in order to impersonate the mascot for Captain Morgan rum.
The league made this announcement following such a celebration by Brent Celek of the Philadelphia Eagles.
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Most recently, he is seen in a commercial for Captain Morgan's ("Maxi-Mixers are going fast! How about a demo, Phil?"), Castrol, and ESPN Mobile MVP as Mike 'Big Grunz' Grunski.
As a Model he has appeared in ads for the NFL, Abercrombie and Fitch, Panasonic "Pretty Tough", Mountain Dew, Absolut Vodka, Captain Morgan Rum, Nintendo Gamecube, Verizon Wireless, Remote Possibilities, the board game Princes and Frogs, and on a billboard in New York City's Times Square for Conde Nast Publications.