The film Sideways features the Cheval Blanc 1961 vintage as a plot element.
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The château remained in the family until 1998, when it was sold to Bernard Arnault, chairman of luxury goods group LVMH, and Belgian businessman Albert Frère, with Pierre Lurton installed as estate manager, a constellation similar to that of the group's other chief property Château d'Yquem.
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Château Cheval Blanc is featured in the Mad Men Season 5 episode, "The Other Woman", when Peggy Olson transforms Michael Ginsberg's ad concept about a leather-jacketed bar patron in London (which the client dislikes) into a Paris-based "Lady Godiva"-like pitch (which the client likes) on the spot.
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In September, 2008, Quinault was sold to Bernard Arnault, head of luxury goods empire LVMH, and his associate Albert Frère, adding to their portfolio of Saint-Émilion properties Château Cheval Blanc and Château la Tour du Pin Figeac.