Because of the general illiteracy of the populace, early store owners used descriptive emblems or figures to advertise their shops' wares; for example, barber poles advertise barber shops, show globes advertised apothecaries and the three gold balls represent pawn shops.
After meeting rock star Frankie, who appears to lead an opulent, sequestered and drug influenced life-style, Lionel says to the wooden Indian in his shop, "Now there's a real human being!"
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