X-Nico

2 unusual facts about Conversion marketing


AdWords

In April 2013, Google announced it will add enhanced campaigns for AdWords to “help advertisers better manage their campaigns in a multi-device world” The enhanced campaigns will “show ads across devices with the right ad text, sitelink, app or extension, without advertisers having to edit each campaign for every combination of devices, location and time of day,” and will include “advanced reports to measure new conversion types.”

The interface has also been revamped to offer better work flow with additional new features, such as Spreadsheet Editing, Search Query Reports, and better conversion metrics.



see also