British spoofers have targeted several build to order novelty products made by Media Storehouse from two million licensed photo library images, including a canvas print of minor celebrity Paul Ross, and a jigsaw puzzle of Nick Humby, a former finance director of Manchester United.
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In September 2004, Neyer used a pseudonym ("Ike Farrell") on Amazon.com to write a negative customer review of One Day at Fenway, a then-new baseball book by Steve Kettmann.