Ariely was a physics and mathematics major at Tel Aviv University, but transferred to philosophy and psychology.
Another factor suggested by Dan Ariely is the limited choice of partners offered, which may make the decision easier for some.
The Refund to Savings initiative builds on her work on innovative tax refund savings programs such as the $aveNYC program, and it is a collaboration with leading behavioral economist Dan Ariely, Duke University and Intuit, Inc., makers of Turbo Tax.
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Official experiment results on the IKEA effect were first published by Michael I. Norton of Harvard Business School, Daniel Mochon of Yale University, and Dan Ariely of Duke University in 2011.