In 2009, one of Hindley Street's two McDonald's restaurants (not specified which) received global attention after it featured in a story on the US Drudge Report as 'The world's dirtiest McDonald's', a story that was later picked up by media outlets worldwide.
In June 2008, MBA became involved in a copyright dispute involving Associated Press demand of strict terms for bloggers quoting from their news at the request of Rogers Cadenhead whose Drudge Retort was affected.
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The website MediaBistro.com has speculated that Curl also works for the Drudge Report, a news aggregation website.
Originally, the episode was about Homer becoming Matt Drudge, the creator and an editor of the news aggregation website the Drudge Report, which Swarzwelder is a fan of.