His now-legendary Maxwell House "Percolator" TV commercial was one of these first innovations.
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Among his other contributions to the use of electro-acoustic music in television were numerous station IDs and commercials, including that of the National Educational Television network (the forerunner to PBS), the 1966 CBS "in color" bumper, the news sounder for the ABC Radio Networks, and the 1965–1976 Screen Gems/Columbia Pictures Television logos.
Eric Clapton | Eric Heiden | Eric | Eric Maschwitz | Eric Idle | Eric Burdon | Eric Flint | Eric Roberts | Eric Bogosian | Eric Hobsbawm | Eric Church | Eric S. Raymond | Eric Newby | Eric Massa | Eric Fischl | Eric Gill | Eric Stoltz | Eric Martsolf | Eric Schmidt | Eric McFadden | Eric Marienthal | Eric Lindros | Eric Cantor | Eric Cantona | Eric Bristow | Eric Zimmerman | Eric Whitacre | Eric Tsang | Eric Sheppard | Eric Carle |