The Agreeableness and Openness dimensions of Big Five personality scales are measures of evaluative preference.
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For example, Sober and Wilson have suggested that there is nothing moral about not pricking one's toes with a pin if one prefers not to prick one's toes with a pin; when following one's natural proclivity no moral codes/conventions are required.
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In Unto Others: the Evolution and Psychology of Unselfish Behavior (1998), Elliott Sober and David Sloan Wilson demonstrated that evaluative diversity could evolve through group selection.
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