The wine is reported to have started off as an experiment, and when Thierry Boudinaud tasted the wine he proclaimed "now that is what you call a fat bastard".
He partnered with British winemaker Guy Anderson to produce and distribute FAT bastard wine, which is labeled by the variety of grape from which it is made.
Fat Joe | Chow Yun-fat | My Big Fat Greek Wedding | Fat Mike | Fat Man | Fat Freddy's Drop | The Bastard Fairies | Fat Wreck Chords | Fat Tony | Fat Possum Records | Fat Larry's Band | Ol' Dirty Bastard | Fat Day | fat | Big Fat Gypsy Gangster | The Fat Duck | Shun Fat Supermarket | Ms. Fat Booty | Mike "Fat Mike" Burkett | Hey, Hey, Hey, It's Fat Albert | Gonzo the Mechanical Bastard | Fat'h Ul Mueen | FAT | Bastard Nation | Two Fat Ladies | Toe Fat | Those Bastard Souls | This Is Why You're Fat: Where Dreams Become Heart Attacks | This is why you're fat | The Fat Boy Chronicles |
Part of the song (the third line - "You fat bastard") has been adopted by Roy Chubby Brown as his anthem and is enthusiastically chanted by the audiences before his stage performances.