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Designed by Bruce Zinky as a project for the Fender Custom Shop, the amplifier later had a non-Custom Shop production run at the Fender facilities in Corona, California.
The Robert Cray Custom Shop Stratocaster is made in the United States in the Fender custom shop and is identical to the guitars that Cray currently plays, while the Robert Cray Standard Stratocaster is a less-expensive model made in Fender's Ensenada, Mexico plant.