On 5 November that year, Russell Crowe appeared on The Tonight Show with Jay Leno and announced that Firepower was sponsoring South Sydney Rabbitohs for A$3 million over three years.
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On 17 September 2010, IMF lodged a second WA Supreme Court writ on behalf of 242 Firepower investors seeking more than A$5 million from Les and Miriam Stein and their family company Sattvic; up to A$26 million from Fremantle lawyers Matthew Morgan and Stefan Alteruthemeyer and their company Maclma; and about A$8 million from the National Australia Bank.
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Much of the critical inquiry into Firepower was instigated and pursued by the Sydney Morning Heralds senior investigative journalist Gerard Ryle.
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