In 2000, Carvell decided to re-brand the company to the more marketable "Flashpoint Studios" while ramping up involvement as a television and film production company and promotional firm.
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Then in 1996, while still continuing to learn his craft and reconnecting to friends and colleagues in the industry through his work on CinemaEdge, Carvell launched Aurora Mediaworks (which would later become Flashpoint Studios), a production and new media company.
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