Beginning in 1970, incoming network vice president Fred Silverman orchestrated the rural purge, in which these shows would be canceled in favor of shows targeting younger, suburban viewers with more disposable income.
Fred Silverman, who was a WGN executive at the time, came up with an idea for putting the films to use.
During Silverman's time at ABC, he overhauled the network's Saturday-morning cartoon output, dumping Filmation (which had produced the failed Uncle Croc's Block) and replacing it with content from Hanna-Barbera, including a continuation of Scooby-Doo.
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He worked as an executive at the CBS, ABC and NBC networks, and was responsible for bringing to television such programs as the series Scooby-Doo (1969–present), All in the Family (1971–1979), The Waltons (1972–1981), and Charlie's Angels (1976–1981), as well as the miniseries Roots (1977) and Shōgun (1980).
Jiggle television or "kid porn" were terms coined by NBC executive Paul Klein to criticize American Broadcasting Company's television production and marketing strategy under Fred Silverman.
Fred Silverman, who had ordered The Archie Show for CBS in 1968, had just taken over as head of programming for NBC, and was hoping that the show would jumpstart NBC's Saturday morning lineup, just as The Archie Show had done for CBS.
Diagnosis: Murder (1993–2001, co-produced by Fred Silverman, and Dean Hargrove, last five episodes of season 2 and first four episodes of season 3 co-produced by Paramount Network Television)
Fred Astaire | Fred Frith | Fred Quimby | Fred Thompson | Sarah Silverman | Fred Beckey | Fred MacMurray | Fred Willard | The Sarah Silverman Program | Fred Hersch | Fred | Fred Seibert | Fred R. Harris | Fred Olen Ray | Fred Neil | Fred Hoyle | Fred Flintstone | Fred Couples | Jonathan Silverman | Fred Noonan | Fred Wilson | Fred Upton | Fred Rogers | Fred Gwynne | Ben Silverman | Fred Williamson | Fred Van Lente | Fred Trueman | Fred Titmus | Fred Silverman |
In 1977, Fred Silverman, then President of ABC, asked her to join the serial General Hospital, which at that time was near the bottom of the ratings and near cancellation.