The 2005 film Just Friends main character, played by Ryan Reynolds, reunited after ten years with his friend played by Amy Smart, who informs him that she loves him "like a brother", essentially dashing any hopes of him having her as a girlfriend.
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The term began as a reference to a television show called The Twilight Zone which featured normal people caught up in weird places or situations, and applied the sense of trapped and inexplicable frustration to a dating relationship.
The Twilight Zone | The Twilight Zone (1959 TV series) | Negative Zone | Panama Canal Zone | Eastern Time Zone | Twilight Zone | Korean Demilitarized Zone | The Dead Zone (TV series) | The Dead Zone | Pacific Time Zone | Hardiness zone | Central Time Zone (North America) | Ponce Historic Zone | My Best Friend's Wedding | Metekel Zone | Arsi Zone | The Twilight Zone (2002 TV series) | O-Zone | Mirab Welega Zone | Hadiya Zone | Gamo Gofa Zone | Debub Omo Zone | Zone | Semien Omo Zone | The Ultra Zone | Rapti Zone | Karnali Zone | Debub Wollo Zone | Dawro Zone | Central Time Zone |