After the departure of Balcon to MGM-British, the Rank Organisation gained an interest in Gainsborough and the studio made such popular films as Oh, Mr Porter! (1937) and Hitchcock's The Lady Vanishes (1938).
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The studio also made modern-dress comedies and melodramas such as Love Story (1944), Two Thousand Women (1944), Time Flies (starring Tommy Handley, 1944), Bees in Paradise (with Arthur Askey directed by Val Guest, 1944), They Were Sisters (1945), and Easy Money (1948).
In 1944, the theatre was used as a location for the Gainsborough Studios film Love Story, starring Stewart Granger and Margaret Lockwood but inclement weather forced them to retreat to a studio mock-up.
He began working in the film industry in 1927 when he joined Gainsborough Pictures before going on to work on quota quickies at Wembley Studios.
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In 1934 he moved to England and it was as director of British comedies initially working at British International Pictures, Elstree then in 1936 moving to Gainsborough Pictures where he produced his best films.