He immediately joined the Rodeo Cowboys Association (now the Professional Rodeo Cowboys Association) and competed in the bull riding at intercollegiate rodeos while on a rodeo scholarship with Southwest Texas Junior College in Uvalde, Texas.
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In 1966, he won the State High School Bull Riding Championship in Hallettsville, Texas, the 1966 National High School Bull Riding championship in Wetumka, Oklahoma and the Levi's Award - Reserve All Around Cowboy Championship.
Today, sons Gerald D. and Gene Lyda, along with their sister Jo Granberg, manage the 320,000 deeded acres (1400 km²) La Escalera Ranch, which spreads across four Texas counties: Reeves, Pecos, Brewster, Archer, and Baylor.
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