Published by the Alt-X Press, which was founded by Ulmer's former student turned internationally acclaimed artist and writer Mark Amerika, the ebook is said to have finally fulfilled the long-promised potential of online publishing to use stimulating visual arrangement, media hybridization, and typographical ingenuity to blur the distinction between publication, exhibition, and design performance, which further brings to mind Ulmer's own self-consciously titled book "Internet Invention."
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Following his motto (from the Japanese poet Matsuo Bashō) "not to follow in the footsteps of the masters, but to seek what they sought," Ulmer developed a mode for research and pedagogy that does for electracy what the argumentative essay (paper) does for literacy.
Internet Invention is a book by Gregory Ulmer.
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When Gregory Ulmer announced to his father and uncle that he was changing his major in college from Economics and Political Science to English, they were astonished, believing that such a degree would have no practical value.
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