Theorists Gunther Kress and Theo van Leeuwen posit that the gaze is a relationship, between offering and demanding a gaze: the indirect gaze is the spectator's offer, wherein the spectator initiates viewing the subject, who is unaware of being viewed; the direct gaze is the subject's demand to be viewed.
It includes work by colleagues such as Brian Street, Gunther Kress, David Barton, Mary Hamilton, Courtney Cazden, Ron Scollon, and Suzie Scollon, among others.
His books include Introducing Social Semiotics and Reading Images: The Grammar of Visual Design which he co-authored with Gunther Kress.
Gunther Schuller | Günther Anders | Nancy Kress | Lothar-Günther Buchheim | John Gunther | Hans F. K. Günther | Günther Porod | John Gunther Dean | Günther XLI | Gunther von Hagens | Gunther von Fritsch | Günther Schwab | Günther Oettinger | Gunther Kress | Günther Förg | Anton Günther II | Ralph H. Kress | Günther Uecker | Gunther Uecker | Günther Prien | Gunther, Margrave of Merseburg | Günther Jauch | Gunther Forg | Gunther | Bob Gunther | S. H. Kress & Co. | Rita Gunther McGrath | Red Kress | Matthäus Günther | Jyllian Gunther |