He was known for founding Perpetual Motion Pictures (later called Buzzco Associates) in 1968, which led to the production of hundreds of TV advertisements, including the Hawaiian Punch series, MTV's "Top of the Hour" (the moon man), and MTV's "I Want My MTV" campaign.
Also, former New York Mets outfielder Benny Agbayani (also Hawaiian) was nicknamed "Hawaiian Punch" after a series of clutch homers in the 2000 season.
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