On 12 April 2006 Geoff Dixon, CEO of the Qantas Group, announced that the group would be focusing on a two-brand strategy, the Qantas and Jetstar brands, and as such the Australian Airlines brand would cease to exist from July 2006.
From 2004 to 2006 the airline's mascot, Julie The Jetstar Girl, was played by actress Magda Szubanski.
•
In August 2011 Jetstar's parent Qantas announced that it will set up a new airline to be called Jetstar Japan, a joint venture of Jetstar, Japan Airlines, and Mitsubishi.
The two allied again a year later with the follow-up, Praise Ye Jah (JetStar).
Others claimed that the increase in tourists had been caused by cheaper air-fares from operators such as Jetstar and Virgin Blue.
On 9 February 2007, Tigerair formally announced that it hoped to become Australia's third full-scale domestic airline, competing directly with Virgin Australia and Qantas/Jetstar.