From 2004 to 2006 the airline's mascot, Julie The Jetstar Girl, was played by actress Magda Szubanski.
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In August 2011 Jetstar's parent Qantas announced that it will set up a new airline to be called Jetstar Japan, a joint venture of Jetstar, Japan Airlines, and Mitsubishi.
Others claimed that the increase in tourists had been caused by cheaper air-fares from operators such as Jetstar and Virgin Blue.
In 2003, a real world airline, Qantas Airways Ltd, announced a new low-cost carrier by the name of Jetstar Airways.
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On 12 April 2006 Geoff Dixon, CEO of the Qantas Group, announced that the group would be focusing on a two-brand strategy, the Qantas and Jetstar brands, and as such the Australian Airlines brand would cease to exist from July 2006.
The major domestic airlines that serve the airport are Qantas, Jetstar Airways, Virgin Australia and Tiger Airways Australia, which are all running flights on the main route to Melbourne Airport.