During the mid-1970s, Honochick was one of the many professional sports-related celebrities who became spokespeople for Lite Beer from Miller.
Jim Thorpe | Jim Carrey | Jim DeMint | Jim Morrison | Jim Jarmusch | Jim Jones | Jim Henson | Jim Dine | Jim Starlin | Jim Reeves | Jim Flaherty | Jim Cummings | Jim Bunning | According to Jim | Jim O'Rourke | Jim Nabors | Jim Bohannon | Jim Lovell | Jim Lauderdale | Jim Crow laws | Jim Clark | Jim O'Rourke (musician) | Jim Keltner | Jim Crockett Promotions | Jim Brown | Jim Brickman | Jim Lee | Jim Kelly | Jim Hall (musician) | Jim Doyle |
In the 1970s and 1980s Powell appeared in more than ten different television commercials for Miller Lite beer, including a memorable one with umpire Jim Honochick.