In 1999 Stuart Card, Jock D. Mackinlay, and Ben Shneiderman present their own interpretation of this pattern, dubbing it the information visualization reference model.
Jock Mackinlay was born in Nuremberg, Germany and received his BA in Mathematics and Computer Science from UC Berkeley in 1975 and his PhD in computer science from Stanford University in 1986, where he pioneered the automatic design of graphical presentations of relational information.
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Much of the fruits of this research can be seen in his 1999 published book, Readings in Information Visualization: Using Vision to Think, written and edited with Stuart K. Card and Ben Shneiderman.
Jock D. Mackinlay, American information visualization expert and Director of Visual Analysis at Tableau Software
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