The concept of the infomediary was first suggested by former McKinsey consultant John Hagel III and former Harvard Business School professor Jeffrey Rayport in their article The Coming Battle for Customer Information.
John Hagel III, John Seely Brown, How World Of Warcraft Promotes Innovation; in: Willms Buhse/Ulrike Reinhard: Wenn Anzugträger auf Kapuzenpullis treffen (When Suits meet Hoodies), whois-Verlag 2009.
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John Hagel III, John Seely Brown: Lang Davison, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion, Basic Books 2010.
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John Hagel III, Marc Singer, Net Worth: Shaping Markets When Customers Make the Rules, Harvard Business Review Press 1999.
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John Hagel III, John Seely Brown, The Only Sustainable Edge: Why Business Strategy Depends On Productive Friction And Dynamic Specialization, Harvard Business Review Press 2005.
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John Hagel III, John Seely Brown, Out of The Box: Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services, Harvard Business Press 2002.
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In 2007, Hagel, along with John Seely Brown and Lang Davison, founded the Deloitte Center for the Edge Innovation.
John Seely Brown, John Hagel III, Lang Davison, The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things In Motion, Basic Books 2010.
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John Seely Brown, John Hagel III, The Only Sustainable Edge: Why Business Strategy Depends On Productive Friction And Dynamic Specialization, Harvard Business Review Press 2005.
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John Seely Brown, John Hagel III, How World Of Warcraft Promotes Innovation; in: Willms Buhse/Ulrike Reinhard: Wenn Anzugträger auf Kapuzenpullis treffen (When Suits meet Hoodies), whois-Verlag 2009.
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John Seely Brown, John Hagel III, Out of The Box: Strategies for Achieving Profits Today and Growth Tomorrow Through Web Services, Harvard Business Press 2002.
Intrigued and inspired by the work of John Hagel III and Peppers & Rogers Group, in 1997, Monaco began researching the feasibility of using the Internet to build not just relationships via on-to-one marketing but social communities, and implementing customer experience mapping.
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